After years of numerous cease and desist letters over the use of the name Gucci, Atlanta rapper Gucci Mane announced that he has a new hook-up with the Gucci brand. The high-end clothing brand has partnered with Gucci Mane for a new collection.
Gucci Mane whose real name is Radric Davis has always stated that his rapper name had nothing to do with the clothing brand but rather his father whose nickname was Gucci Mane. The Rapper has said his father was the original who never really wore the luxury clothing brand.
View this post on Instagram
Gucci Mane who is originally from Alabama has said that both his parents are from the same small town and it was his grandmother who gave his father the name. “Its real country down there and people didn’t wear the luxury brand during those times”.
The revelation of the deal with the Gucci Mane has come after the brand has come under fire and criticism in February after it reportedly released an $890 sweater that depicted blackface. The total value of the deal and the collection release date has not been released yet.
Well, it’s now safe to assume that Gucci Mane’s stage name has finally paid off!